brainstormers
brainstormers
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Brainstormers is an annual event organized by the students of the second year of the digital design course in PUC -Campinas' college.
Brainstormers is an annual event organized by the students of the second year of the digital design course in PUC -Campinas' college.
The main goal of the event is to promote and enhance são paulos' interior design creatives in addition to serve as a exposition window for them and for the students, that get to know better the already consolidated design professionals. In 2017 we were responsible for the event.
The main goal of the event is to promote and enhance são paulos' interior design creatives in addition to serve as a exposition window for them and for the students, that get to know better the already consolidated design professionals. In 2017 we were responsible for the event.
Brainstormers, being an event made by students, we had all the freedom that maybe a more commercial project wouldn't offer. With this in mind, we started to think the narrative, the philosophy behind the visual identity. We'd thought about the digital world and as everything in it is only pixels and bits. So we choose to bring three allegories to represent the physical world: the gradient (depth), the texture (materiality) and the brain (form).
Brainstormers, being an event made by students, we had all the freedom that maybe a more commercial project wouldn't offer. With this in mind, we started to think the narrative, the philosophy behind the visual identity. We'd thought about the digital world and as everything in it is only pixels and bits. So we choose to bring three allegories to represent the physical world: the gradient (depth), the texture (materiality) and the brain (form).
role: visual identity, motion graphics
role: visual identity, motion graphics
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